Increase your digital experience maturity

In the digital age, oversaturated with online content, you need to fight to attract customers, keep their attention, and retain their interest on their journey towards making a purchase. It’s therefore essential to develop a strong, omnichannel digital identity to stay relevant in this battle. You must know exactly who your customers are, what they’re after, develop a personal relationship with them, and deliver winning digital experiences directly to them through all channels and devices.

The only feasible way to keep up with and exceed these ever-growing customer market requirements is by investing in constant innovation. Implementing and adopting appropriate digital technologies will help you stay ahead of the curve. A digital experience platform (DXP), combining powerful features of content management, digital marketing, and digital commerce, is the perfect way to deliver stunning digital experiences that will get your customers’ attention, make them loyal to your brand, and grow your revenue.

For a very long time, content management system (CMS) was the foundation of working with online content and building a digital identity. But to talk directly to your online audiences and support them on their entire customer journeys requires implementing many other, more sophisticated tools, and a strong digital marketing strategy. 

Your customers expect that you will tailor your digital communication to their taste through content personalization and that you will build strong relationships with them through email marketing and social media. It’s also inevitable to improve your search results by leveraging search engine optimization (SEO), and to monitor which types of content perform the best for you, by utilizing A/B testing so that your online content stays relevant and brings success. At the same time, leveraging marketing automation will save your team some valuable time and effort. In so doing, you’ll increase the chance of conversion through timely delivery of relevant content that educates and entices customers, without having to do it all manually.

A modern DXP offers all the necessary tools you need to successfully run a website and nurture your customers on their buyer’s journeys. The use of such a platform is truly versatile, perfectly suiting all industries. However, successfully delivering well-fitting, unified digital experiences with the highest level of efficiency, is directly dependent on your business’s digital experience maturity. 

Knowing and understanding your company’s individual level of digital sophistication will help you choose the appropriate tools within your DXP that will help you boost your conversions and generate a positive ROI. Leveraging advanced digital marketing tools like content personalization, marketing automation, SEO, or A/B testing without risking losing valuable resources can be a challenge. By understanding your level of digital experience maturity, you’ll know exactly where to start. Establish your individual level right away and build a stable path to success for your business!

With Kentico, you operate a single platform, maintained by a single vendor, with a single philosophy behind the solution. That means all the tools necessary for building and managing a website is available within a single interface, and it’s just up to you to what extent you decide to leverage them, based on your digital experience maturity. What’s more exciting, whenever you feel like you’re about to outgrow the possibilities of your DXP, you can easily integrate any external tool without any extra effort. 

This practical solution, with an easy user adoption, simply bends around your specific needs and wishes. It offers a quick time to market, a great return on investment, and a perfect solution to support your business growth—wherever you are on your digital transformation journey. Improve your customer experience (CX), your existing product or services, and your cross-team focus. Reach more customers easier with seamlessly unified experiences and outrun your competitors! And as a bonus, our expert training and documentation with clever DXP tips and best practices is available to you at any point so that you always deliver winning digital experiences with confidence!

Leverage artificial intelligence and machine learning to amaze your customers with even more relevant, highly personalized digital experiences! Utilizing sentiment analysis while creating content will help you easily adjust the tone of your digital content before it gets published and induce a positive brand perception. Get a better perception of images with AI-driven image recognition! It enables screen readers to describe images for visually impaired visitors, ensures relevant content and better SEO performance, and provide context to a web page should the site experience broken images. Deliver perfectly personalized content suggestions with AI-driven recommendation engine from Recombee, and personalize your visitors’ search results to perfection with Algolia.