Is your website prepared for the rise of Voice Search?

With the rise of smart voice-controlled devices such as smartphones, speakers, and virtual assistants like Siri and Google Assistant, voice search is becoming increasingly popular. For marketers and organizations, this presents a new challenge: voice search optimization. 

SEO Analytics Content
January 22, 2022
Martijn van der Put

What is Voice Search?

But what exactly is Voice Search? Voice Search involves using your voice to perform a search query on search engines. It was developed to provide users, such as those using Google, with a better search experience.

A significant difference from text search lies in the nature of the queries. While text search focuses on concise and powerful keywords, Voice Search emphasizes longer queries (long-tail searches) and complete sentences. Additionally, unlike text search, Voice Search does not display visible search results. Instead, your voice assistant reads aloud the most relevant search result. Whether this result is paid or organic remains a question.

Why is voice search important?

Voice Search is gaining popularity due to its speed and convenience in retrieving information. Users can simply pose a question and receive an immediate answer through Voice Search. This is especially useful when on the go or needing quick answers. Consequently, there is a growing demand for content optimized for Voice Search. 

Here are the tips for applying voice search for your organization

Local optimization

Many voice search queries are focused on local information, such as "What are the opening hours of the nearest supermarket?" Ensure your business is optimized for local searches by updating your Google My Business listing and incorporating local keywords into your content. 

Mobile first

A mobile-friendly website is crucial because many voice search queries are performed via smartphones. Ensure your website loads quickly and functions effectively on various mobile devices to increase the likelihood that Google considers your site relevant. 

Page Speed

Page speed is critical for search rankings, especially for voice search. Optimize your website for fast loading times to improve your chances of appearing in voice search results. 

Readable content

As mentioned, optimize for conversational keywords, queries, and long-tail keywords. Keep answers to user queries concise and relevant. This enhances user experience and improves the likelihood of being recognized as relevant for voice search. 

Structured data markup

Use structured data markup like schema.org to help search engines better understand your website's content. This enables search engines to present relevant information to users conducting voice searches. 

Conclusion

Voice search is an emerging trend where users perform search queries using their voice. By applying the above tips, you optimize your website to effectively serve voice search users with desired answers to their queries. 

Interested in learning more?

Would you like to receive more information or do you have another question? Feel free to send an email to marc.gutlich@humandigital.nl or fill out the form below. 
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