Four reasons why you should focus on driving traffic from social media
#1: Target audience accessibility
It’s straightforward: six out of ten potential customers are active on social media. Therefore, finding website visitors through social media is logical.
#2: User-Friendliness
Creating an account on platforms like Facebook, Instagram, and LinkedIn is quick. Upload a logo, enter your company name, write an engaging bio, and voila! Your account is ready. While converting visitors to your website might take a bit more effort, establishing your account is a crucial first step. Moreover, engaging your audience via social media is much simpler compared to other marketing channels.
#3: Cost-Effectiveness
Creating and maintaining social media accounts costs nothing. Interaction with your audience, posting content, and directing traffic to your website incur no fees. Some platforms offer paid features to enhance post visibility, but the choice is yours.
#4: Higher conversion rates
Visitors landing on your website from social media channels are more inclined to make a purchase. They may have previously interacted with your brand or followed it online, establishing trust and interest. The likelihood of conversion post-visit is significantly higher.
How to drive traffic from social media to your website in five steps
Step 1: Learn from competitors
As with any marketing strategy, research industry dos and don’ts. A great way to do this is by studying your competitors. They provide insights into successful tactics and areas your brand can improve.
Step 2: Choose the right social media platform
Select platforms that align best with your strategy to drive traffic. Maintaining an active presence on all social media platforms is impractical. Focus on a few where your potential customers are most active. To determine this, create a profile of your typical customer based on factors like age, gender, income, and education level.
| Platform | Age | Male (%) | Female (%) |
|---|
| Facebook | 25+ | 57% | 43% |
| Instagram | 18-34 | 51.8% | 48.2% |
| Twitter | 20-40 | 61.6% | 38.4% |
| LinkedIn | 35-34 | 52% | 48% |
Step 3: Strengthen your bio
Craft a bio that builds trust, resonates with potential customers’ needs, and embodies your brand’s voice. Make it clear what your brand offers and include a link to your website.
Step 4: Post consistently
To increase traffic, engage your audience consistently with high-quality, engaging, educational, or entertaining content. This keeps your brand top of mind, fostering curiosity and prompting visits to your website. Posting one to two times per week is generally effective for most brands and sectors.
Step 5: Promote your posts
Many marketers neglect to promote their websites or blogs on social media. While excessive promotion can seem desperate, not promoting at all yields no results. Create and share content that highlights your brand’s trending products or services. Use teasers and links to pique curiosity and drive traffic.
Consider recycling older yet relevant content to attract new followers. Repeating content increases its visibility and encourages audience engagement.
Conclusion
To increase website traffic effectively and affordably, leverage the power of social media. Building a follower base takes time and effort, but the returns grow with sustained social media activity. Consistently post high-quality content to naturally guide users to your website. In summary, social media presents a powerful tool to boost your website’s conversion rates in a cost-effective manner.
