Effectively utilizing AI
for your SEO strategy

The online (marketing) world is constantly evolving. The advent of artificial intelligence (AI) has significantly contributed to this change in recent years. It is now undeniable that AI holds a prominent position in the online marketing landscape. 

Sitecore Composable DXP Bynder
February 22, 2024
Laura Wientjes

The diversity of AI tools offers marketers a range of new possibilities to optimize online visibility. SEO specialists use AI throughout their entire SEO strategy, from keyword research to writing relevant content. But what else can it do? In this article, we provide several tips. 

1. Content creation and optimization

AI can help you create content optimized for SEO. AI tools analyze and optimize texts for relevant keywords, readability, and structural improvement. They can also assist with keyword research. By leveraging vast amounts of data, AI tools can identify trends in search behavior and suggest important and relevant keywords. The significant advantage? It saves a lot of time (and effort) and ensures the generation of high-quality content that meets your audience's needs. 

Want to expand your keyword list? Share them with your AI tool, and you will receive a list of alternative keywords in return.

Tip: Provide a comprehensive and clear prompt outlining your goal, target audience, and essential keywords. This way, AI can generate the most relevant keywords.

2. Personalization

In recent years, content personalization has become extremely important. Your visitors feel more connected and are more likely to return to your website. With the help of machine learning, an AI tool can assist you further in this area. As a marketer, you can determine which types of content resonate with specific audiences. Offering personalized content to users based on previous interactions and search behavior ensures returning visitors.

3. Voice search

Voice search allows users to interact with smartphones, laptops, and other devices using spoken language. By speaking a command aloud, the device interprets and processes the spoken text. Chatbots and virtual assistants are becoming increasingly adept at understanding natural language and providing meaningful responses. This is transforming the way people search. 

How can you, as a marketer, leverage this? Here are two examples to promote voice search:

  • Adjust your keyword analysis to spoken language by focusing on long-tail keywords so that spoken phrases are more easily recognized.
  • Ensure your content is optimized for mobile devices, as voice search frequently occurs on these platforms.

4. Linkbuilding

AI tools can play a significant role in developing and optimizing a link building strategy. Machine learning algorithms help identify high-quality backlinks and predict which links will contribute to the overall authority of a website. By analyzing large datasets, AI can identify patterns and trends in link performance. This enables marketers to determine which links are most effective for their target audience or specific goals. 

5. Competitive analysis

Every marketer aims to rank higher in SEO than their competitors, right? AI tools track competitors' online behavior, including keyword usage and social media activities, providing real-time insights into their strategies. Additionally, AI can observe patterns in visitor behavior relative to your competitors. These insights and suggestions can help you optimize your online platform and differentiate it from the competition. 

6. Technical SEO optimization

SEO optimization also has a technical side. AI tools can analyze your website for incorrect redirects, unreadable code, broken links, indexing issues, duplicate content, or slow page speed. These insights can lead to more efficient and thorough analyses, ultimately improving your website's visibility and searchability. 

7. Reporting

AI collects data from various sources, such as Google Analytics, Search Console, and other SEO tools. By providing these insights, including visitor data, conversion rates, and rankings, AI helps marketers optimize for better results. Additionally, AI can perform predictive analyses based on historical data, allowing marketers to report more quickly, accurately, and insightfully. The impact of your SEO efforts can be effectively communicated within your organization. 

Are there any disadvantages to using AI tools for SEO?

While the aforementioned benefits are valuable for SEO specialists, there are also some drawbacks to consider. One significant risk is becoming overly dependent on AI, which can lead to a lack of creativity and originality in your content. Additionally, ethical concerns may arise. Why? The use of AI-generated content can impact the job market. Lastly, some AI tools can be quite expensive, making them less attractive and accessible for small businesses or start-ups.


All in all, AI tools have a significant impact on the world of SEO. They provide marketers with the opportunity to increase online visibility and achieve higher rankings in search engine results. However, it is essential to be mindful of both the advantages and disadvantages of AI tools. Use them responsibly and always check for quality!

Do you want more information? Fill in the form below or send an email to marc.gutlich@humandigital.nl.

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