What brand colors can do for your company

4 mannen overleggen over een design

Color is a communication tool rooted in our subconscious. It has the ability to evoke emotions, trigger associations, and influence behavior. As a marketer, it's essential for you to shape your brand image and convey the right message to your audience. In this article, we delve into color psychology and what your brand colors say about your brand. 

May 8, 2024
Laura Wientjes

Why are colors important in your branding?

Color has the power to instantly evoke an emotional response from people, feelings such as trust, excitement, happiness, fear, etc. The desired emotions and perceptions around a brand are reinforced by strategically using colors.

What do the different colors mean exactly?


Red is often associated with passion, energy, and excitement. It also symbolizes strength and courage. Brands that use the color red often project a strong, dynamic, and striking image.


Blue signifies trust, reliability, and professionalism. It is commonly used by brands aiming to convey a sense of stability and credibility, such as banks or healthcare institutions. 


Yellow represents cheerfulness, creativity, and optimism. Brands using the color yellow in their branding seek to create a playful and positive image, evoking a sense of enthusiasm. 


Green is associated with nature, tranquility, and health. It is used by brands emphasizing sustainability and well-being, such as eco-friendly and health-related brands. 


Purple stands for creativity, spirituality, and luxury. It is used by brands to convey a sense of exclusivity and refinement, such as fashion houses and beauty brands. 


Orange radiates youthfulness and energy. It is used by brands aiming for a dynamic and playful image, such as entertainment companies or sports brands. 

It's important to consider your brand's image, values, personality, and target audience when making choices about brand colors. They should also be consistent with the message you want to convey.

Tip: Test different colors with your target audience to gain insights that can guide your adjustments.

Can we help you?

At Human Digital, we're here to assist you with creating attractive digital designs that align with your and your customers' preferences. By utilizing color, typography, and layout, we ensure that your digital solution embodies personality, emotion, and style. An example of a design branding case we've realized is the National Monument Camp Vught. Learn all about it and get inspired by what we can do for your business too.


Ready to optimize your branding? Use colors effectively to influence the emotions and associations of your target audience. Strengthen your brand image and evoke the emotions that differentiate you from the competition.

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