Assembling a
Composable DXP

Samenwerken Human Digital.

Assembling a Composable DXP is a crucial step for organizations that wish to operate with a customer-centric approach and quickly adapt to market changes. A Composable DXP provides the flexibility and scalability that modern businesses need to deliver exceptional digital experiences. The question is: how do you assemble a Composable DXP stack? Read on to learn more. 

Composable DXP
August 3, 2024
Marc Gutlich

Mapping the customer journey

The process always begins with the user. Mapping the customer journey is essential to determine the components your Composable DXP should include. There are several universal customer journeys that are relevant for every organization:

  1. Need for a product or service
  2. Researching a service, solution, or product
  3. Purchasing a product, solution, or service
  4. Post-purchase retention and additional services
  5. Collecting feedback and reviews

These customer journeys are supported by elements within your DXP stack, such as content, personalization, and data. To communicate effectively across all channels, we recommend using a CMS (Content Management System). Additionally, larger organizations benefit from a CDP (Customer Data Platform) to enhance their content strategy and personalization.



MACH Technology

In addition to these core functions, DXP stacks are often supplemented with software for Digital Asset Management, CRM, Analytics, marketing automation, and email providers. The MACH approach (Microservices, API-first, Cloud-native, Headless) provides the necessary flexibility and scalability for a Composable DXP. This approach ensures that each component of the DXP can operate independently and be easily integrated with other systems.

  • Microservices: Small, independent services that perform specific functions within your DXP.
  • API-first: All functionalities are accessible via APIs, making integration with other systems straightforward.
  • Cloud-native: The use of cloud technologies ensures scalability and flexibility.
  • Headless: The separation of front-end and back-end allows for content management independent of presentation.

 

Planning and organization

When planning and organizing your Composable DXP stack, it is important to thoroughly understand the needs of your organization and users. This includes a close alignment with content, personalization, and data, as well as the ability to communicate across multiple channels.

We recommend starting with a clear inventory of customer journeys and their associated touchpoints. This forms the basis for selecting and integrating the right tools and platforms.


What choices will you make?

We are eager to assist you in finding the right solution


Who is a Composable Stack for?

Are you curious if a Composable Stack is relevant for your business? Read our article on this topic, and we’ll help you make the right choice. 


Read more


Conclusion 

A well-assembled Composable DXP stack enables your organization to be flexible, scalable, and future-proof. With the right combination of CMS, CDP, DAM, CRM, and other tools, and by leveraging the MACH approach, you are prepared for both challenges and opportunities. 

Need assistance? We're here for you!

Do you see the need to improve your digital infrastructure but have questions or don't know where to start? We are here to help. With a DXP, we can elevate your platform to the next level. Fill out the form below, and we’ll get in touch! 
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