Well dressed

Suppose you are looking for a new floor online. Then you want to get to the best floor for you as soon as possible, with all the associated information. The figures from the old Tarkett website showed that there was still room for improvement. Tarkett's brand values in the field of innovation and sustainability were also neglected. So get started!

The online visitors of Tarkett are primarily seeking inspiration and advice. That was the main conclusion we arrived at together with the experts from Tarkett. The purchase of a carpet or wooden floor is generally for the long term, and in such cases, individuals take their time in making decisions. 

As a brand, you only have a chance to bind the consumer to you in a relatively short period of time. Once the choice of a floor has been made, the next chance often follows years later. It is important to be as close as possible to consumer demand and to guide and convince them well when choosing a floor. The website we developed fits in perfectly with this.

Tarkett's online customer journey now consists of four pillars: orienting, choosing, deciding and experiencing. All paths run from the lookbook and collection to conversion. This can be hard conversion (for example ordering floor samples), or soft conversion (referral to a Tarkett dealer). In addition, the core values of sustainability and inspiration are a full part of the website.

Because sales are made through dealers, they received a lot of attention. Each distributor has a page that he has completely under his own management. In this way he can present himself in a personal way and also contributes to his own SEO. Customers can find this page via the locator distributor. When ordering a sample, customers can specify their preferred dealer, after which this dealer will further pick up the lead. As far as we are concerned, Tarkett achieves such a very nice interaction between online and offline. Maximum service for the customer, aimed at the right floor for the longer term.