Connects the transport sector

Sector Institute for Transport and Logistics
  • Digitale Strategie
  • Digital Design
  • Development
  • Kentico Xperience
The Transport and Logistics Sector Institute (STL) is the place for all questions, inspiration, advice in the world of transport and logistics. From interesting logistics vacancies and tips for a healthy and safe workplace to reducing absenteeism: STL comes with the right answer. Putting people at the center of everything they do is where Human Digital and STL find each other. A great job to further increase the online impact of this party. To work!

The question

Together with STL, we took a critical look at the current positioning and the online landscape in which they move. Digitization has also accelerated in recent years in transport and logistics. This requires a different approach to reach and serve target groups. As an STL partner, we worked on a platform where target groups are well served, with the right tone and at the moments that match their needs. Super service-oriented, so!

Our solution

How do you determine the right online strategy? By bringing together an analysis of the current platform, the various customer trips and the wishes from the organization. For example, we determined appropriate strategic frameworks with a number of workshops with STL. We came to a broad online strategy and a blueprint for a new website. With this, STL optimally serves its target groups: now and in the future.

The result

Whether it concerns language use, interaction or accessibility: the new STL platform fits in perfectly with the different target groups. We achieved this with a clear pre-selection on the homepage - we made a distinction between job seekers, employers, employees and students. This way, every visitor quickly and easily finds what he is looking for. With choice aids and a clear theme structure, we quickly help visitors with relevant answers in the extensive range. We promote working in the transport sector through videos, experiences and quizzes. We quickly bring employers and employees to themes such as career opportunities, education, salary, safety and absenteeism. Still need personal advice? Every customer trip through the website leads to the possibility to contact an expert. In this way, STL's online and offline services come together perfectly.

STL serves its target groups even better with a flexible and scalable platform where the visitor's demand is always paramount. For now and for the future.

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