From inspiration to conversion

Some things you can shout from the rooftops. And this is such a good example of that. Because we are quite proud to call Het Noordbrabants Museum one of our most loyal customers for years. When it came time for a big refresh of the existing corporate identity, we thought about concept and strategy. The goal: a website that suits the museum and its visitors today. In addition, the Noordbrabants Museum wanted to stimulate its visitors to immerse themselves even more in the online museum offer. Together with the museum on the way to the future, so!

As far as we are concerned, online connection with the general public was at the very top of the priority list for the Noordbrabants Museum. Of course, ticket sales and the exhibition agenda are still important, but a museum can distinguish itself online with exciting, inspiring content. The fact that we worked on this assignment during the corona pandemic accelerated everything. The museum had to close, including video content and online tours.

We created a magazine in the website. It contains in-depth stories from experts and curators. There is also room here to make works visually stand out. Through the newsletter we keep visitors informed of new articles and of course new exhibitions.

The result is a fresh, modern and visually attractive website. The website is clear - information about visits, tickets and exhibitions can be found quickly - and there is a lot of space for background stories, photos and videos. Content that makes visitors even more enthusiastic about what the museum has to offer. Cool trick: the color scheme on the pages automatically connects to the images shown. The result is a site that we are very proud of together with the museum!