Open for everyone

Het Groene Hart Ziekenhuis
  • Digitale Strategie
  • Responsive Design
  • Development
  • Umbraco CMS
Het Groene Hart Hospital in Gouda has an important function for residents of the region Central Holland. It helps them in the most accessible way possible with top quality care. And not only that: this hospital is one of the top rated regional hospitals. Working for a caretaker with a warm, human heart: we don't say no to that!

The question

A hospital: everyone ends up there sometimes. Often you would rather not be there. The Groene Hart Hospital therefore has two challenges in communication: the website must be clear to people of all shapes and sizes. And two: the appearance of the website must be fresh and warm at the same time, making people immediately feel comfortable with the organization.

We are asked to simplify the website and make it more accessible to all visitors. There had to be a clearer structure for each target group, plus content that meets their needs. In other words: more focus on the patient and his loved ones. Het Groene Hart Hospital is open to everyone and the new website had to radiate that in everything. Accessible and understandable for all residents of Central Holland, just like the hospital.

Our solution

If you create an accessible, attractive and pleasant website for patients, loved ones and referrers, you must also talk to these target groups. Polls where needs and wishes lie. And what they expect from a website. That is what this project started with for us. With an agile approach, we always checked with users and employees whether we were still on the right track. This way we were sure that what we developed together with Het Groene Hart Hospital actually adds value for their customers. And that is: providing clarity in what the hospital does and how this works. Visualize contact information quickly and accessible. And give the visitor a look behind the scenes at Het Groene Hart Hospital, and what this means for them. A clear focus on simplicity and inclusivity, making the website in line with the payoff Open for everyone. And therefore also: a lot of attention for the WCAG web guidelines. This way we make the website accessible to everyone. Het Groene Hart Hospital now also has its positive impact online!

The result

The website fits in well with the inhabitants of the Central Holland region. Their visit to the hospital often starts online. They look for information or read about their treatment. The website is designed in such a way that it immediately makes visitors feel in place. Open to everyone and as accessible as the hospital itself.

Foto van Online Communicatieadviseur Groene Hart Ziekenhuis Mike Lina
Human Digital can rightly be called a ‘ people first agency ’. They have been able to empathize with our target group like no other for 10 years, making our website an example for other hospitals. The team is professional, creative, helpful and has a clear vision of the future of digital. For us, Human Digital is ‘ the one and only agency ’
Mike Lina Online Communication Advisor Groene Hart Ziekenhuis

A pleasant, intensive collaboration with Het Groene Hart Hospital and a result that we are particularly proud of.

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