Open for everyone

A hospital: everyone ends up there sometimes. Often you would rather not be there. Het Groene Hart Ziekenhuis therefore has two challenges in communication: the website must be clear to people of all shapes and sizes. And two: the appearance of the website must be fresh and warm at the same time, making people immediately feel comfortable with the organization.

We are asked to simplify the website and make it more accessible to all visitors. There had to be a clearer structure for each target group, plus content that meets their needs. In other words: more focus on the patient and his loved ones. Het Groene Hart Hospital is open to everyone and the new website had to radiate that in everything. Accessible and understandable for all residents of Central Holland, just like the hospital.

If you create an accessible, attractive and pleasant website for patients, loved ones and referrers, you must also talk to these target groups. Polls where needs and wishes lie. And what they expect from a website. That is what this project started with for us. With an agile approach, we always checked with users and employees whether we were still on the right track. This way we were sure that what we developed together with Het Groene Hart Ziekenhuis actually adds value for their customers. And that is: providing clarity in what the hospital does and how this works. Visualize contact information quickly and accessible. And give the visitor a look behind the scenes at Het Groene Hart Ziekenhuis, and what this means for them. A clear focus on simplicity and inclusivity, making the website in line with the payoff Open for everyone. And therefore also: a lot of attention for the WCAG web guidelines. This way we make the website accessible to everyone. Het Groene Hart Hospital now also has its positive impact online!

The website fits in well with the inhabitants of the Central Holland region. Their visit to the hospital often starts online. They look for information or read about their treatment. The website is designed in such a way that it immediately makes visitors feel in place. Open to everyone and as accessible as the hospital itself.