The rise of the Composable DXP

Composable DXP

What is the Composable DXP and what does it mean for you? A Composable DXP (Digital Experience Platform) refers to a platform built on a modular and scalable architecture. It allows you to create digital experiences by assembling various individual components. 

Development Composable DXP
17 mei 2022
Ruud van Falier

Content Management Systems(CMS)

Since the early 2000s, digital strategy has become increasingly critical for businesses. Websites have evolved from simple digital business cards to complex platforms rich in content. Content Management Systems (CMS) emerged to manage this growth, initially serving as basic tools for handling text, images, and links, often through a database user interface.

Over time, CMS platforms expanded their capabilities to include the management of web page visual presentation. Users could now control both content and design within the same system. As websites grew more complex, CMS platforms further developed to include features such as personalization, email marketing, customer profiling, analytics, and multi-channel delivery. Thus, the CMS evolved into a Digital Experience Platform (DXP), an all-in-one system designed to manage comprehensive digital experiences.


Sitecore Experience Platform vs. Kentico Xperience

Two examples of DXPs that we work with at Human Digital are the Sitecore Experience Platform and Kentico Xperience. Both are based on Microsoft technology and provide an all-in-one solution for a digital platform.

Composable DXP

A Composable Digital Experience Platform refers to a DXP that is assembled from various independent, best-of-breed systems, often based on Software-as-a-Service (SaaS). Since the foundation is built on SaaS systems, there is typically also a cloud-native architecture in place. The premise is that everything operates in the cloud, and the responsibility for the functionality, availability, and scaling of the components of the Composable DXP rests with the respective SaaS providers. 


1. Best of breed

With a Composable DXP, you can select the best solution for each specific purpose that fits your organization. For example, if Bynder DAM is not the optimal solution for your particular needs, you can opt for Sitecore Content Hub DAM or another suitable alternative.

2. Scalability

If specific components, such as a DAM, require additional capacity, this is automatically handled by the SaaS provider supplying that component. Scalability is the responsibility of the SaaS vendors, not yours. Additionally, you can easily integrate new systems into the platform as your organization grows. 


3. Reduced vendor lock-in

In a monolithic DXP, you quickly become dependent on a single vendor, making migration to other products difficult. In a composable platform, you can easily replace one component without altering the entire system. If the DAM no longer meets your needs, you can simply replace that component while continuing to use the rest of the platform. 


4. Performance

A Composable DXP works well with the Jamstack architecture, where websites are largely pre-generated and static, and served directly from a Content Delivery Network (CDN). This ensures fast response times and low hosting costs. Dynamic components are handled by the browser and loaded from APIs. For example, hosting with 1 TB of bandwidth costs as little as $20 per month through services like Vercel and Netlify. 

5. Technical Freedom

When developing a composable platform, you enjoy technical freedom. All services are integrated via APIs, regardless of the technology used. Whether your team prefers Python, .NET Core, or another technology, you can seamlessly connect everything together. 



Disadvantages of a 'monolithic' DXP

An all-in-one solution, also known as a monolithic DXP, provides a wide range of features within a single package. While this can often be a good solution, there are some drawbacks: 

1. Generally good, but not outstanding: A monolithic DXP can offer many features, but it excels in none. For example, the built-in Media Library for managing media is often basic and limited compared to specialized Digital Asset Management (DAM) solutions like Bynder. Bynder provides extensive capabilities such as advanced metadata, searchability, and automatic transformations, which are lacking in a monolithic DXP.

2. Limited scalability: Since all features are integrated into a single system, scalability is restricted. As your media library grows, you need to scale the entire system, not just that specific component. Complex platforms like Sitecore Experience Platform offer some scalability, but it remains limited and requires manual adjustment and management of the infrastructure.

3. Restricted technical flexibility: Development methodologies and frameworks are often dictated by the DXP. For instance, with Sitecore, you primarily use Microsoft .NET Framework and C#, while Adobe CXM directs you towards Java. This can be limiting if your team prefers other technologies like .NET Core.

In summary, while a monolithic DXP offers many features, there are limitations in terms of specialization, scalability, and technical freedom.


Our vision for the future

While monolithic systems continue to exist due to their simplicity, we see more and more companies transitioning to modular and scalable platforms. We believe the future of digital experiences lies in the flexibility and power of a Composable DXP. Emerging technologies, such as Front-end as a Service (FEaaS), enable rapid integration. At Human Digital, we focus on the specific business needs of our clients and select the best tools to meet those needs. Rather than relying on custom-built solutions, we embrace SaaS services that excel in their respective fields. This Best-of-Breed approach enables us to consistently deliver the best results.

If you have any questions about this article or would simply like to discuss these topics further, please feel free to reach out to us. We are always happy to engage in a conversation!

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