Good to know: SearchGPT will initially be rolled out as a prototype and will be available to up to 10,000 users for testing. Leveraging the power of AI models, SearchGPT can quickly provide answers with clear and relevant sources. The information retrieved from websites is summarized by OpenAI, allowing users to receive direct answers to their questions. This can include both text and images. Additionally, links to the sources used are provided, addressing previous criticisms regarding the reliability of information from ChatGPT. This feature could potentially offer a solution.
Impact on SEO and SEA
SearchGPT offers a user-friendly search environment where large language models (LLMs) are combined with search capabilities, without advertisements. Sam Altman, CEO of OpenAI, has indicated that there are currently no plans to include advertisements within SearchGPT. (source: frankwatching.nl)
Challenges for SEA marketers
This development poses challenges for SEA marketers, especially if users transition from Google to SearchGPT. Although it is still uncertain how significant SearchGPT will become and whether it will fully replace Google, SEA will remain an important part of marketing strategies for now.
Challenges for SEO marketers
SEO marketers face a different challenge. SearchGPT needs to accurately read the information on websites. As an SEO specialist, you can address this by creating the right content and ensuring the website is technically sound, allowing the AI to correctly summarize the information.
Conclusion
It is important to be aware of the potential impact of SearchGPT and what it could mean for you. The introduction of SearchGPT may significantly change the way we search online.
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