Marcom Specialist Laura: Analytical and executive
Here she is! Laura: our new Marketing & Communication Specialist. Passionate about analyzing numbers to convert them into concrete (marketing) plans. From conversion optimization to SEO analyses, from social campaigns to digital reporting: ask Laura. Because challenges drive her!
Before joining Human Digital, Laura worked at various companies as an Online Marketer and Conversion Specialist. She started her career in the tourism industry, but nowadays, she is familiar with other sectors as well. That's what she enjoys most about her job: diversity and variety.
From strategy to fantasy
In addition to all the analyzing and optimizing she does at work, Laura also makes space for more. She enjoys clearing her mind—or filling it up again—with inspiration for her second novel. With a fondness for Mexico and its mysterious past, she steadfastly works towards her dream of completing a trilogy. She finds inspiration by traveling to the country itself or embarking on long-distance walks, such as the 1600 kilometers she walked to Santiago de Compostela. "The freedom you experience with just a backpack on your back, the beautiful nature around you, and the simplicity of walking, is indescribable. In a way, writing offers that same sense of freedom," she laughs.