Digital Insights
march 2024

Every month, our Human Digital colleagues keep you informed about the latest digital developments and news. This month, OpenAI introduces a new AI model, and strides are being made in the implementation of 5G internet in the Netherlands. 

March 1, 2024
Rik van den Buijs

Sora, the new AI model, revolutionizes the film industry

OpenAI has launched a groundbreaking AI model named Sora, enabling users to generate high-quality videos based on written commands. Unlike existing popular AI tools for text and images, creating videos with AI is complex due to numerous variables. Sora can generate realistic and imaginative visuals for complex scenes with multiple characters and detailed movements. The model aims to understand commands, accurately convey emotions, and create logical compositions. Additionally, Sora can generate missing frames in videos and extend existing images. Currently, the model is limited to a select group of testers for further optimization. Some generated videos are available on X. 


Collaboration among tech companies to combat misinformation

Major tech companies, including Meta, Microsoft, Google, and X, signed a pact during a security conference in Munich to take 'reasonable precautions' against the misuse of AI during global elections. The pact does not mandate specific actions but is followed on a voluntary basis. Companies aim to improve detection and labeling of AI content on their platforms, rather than removing deepfakes. With elections in over 60 countries this year, concerns are growing about AI spreading misinformation. Some companies, such as Meta, are already taking measures to limit politically themed content on platforms like Instagram.


First step toward faster 5G internet in the Netherlands

Starting from February 15, Dutch companies can participate in the auction for the 3.5GHz frequency, a crucial step toward faster 5G internet in the Netherlands. Although telecom providers already offer 5G, speeds have been limited due to the absence of the 3.5GHz band. Earlier, this frequency was withheld due to a satellite station in Friesland. Now, after postponements, the auction process begins. All companies can participate, but major providers are expected to bid seriously. The government stated there is room for at least three telecom companies in the 3.5 GHz band, with each company allowed to acquire up to 40 percent of it. The official auction is expected before summer, after which providers can use the frequency for nationwide 5G coverage. 


Deployment of Apple Vision Pro in hospitals: here's the plan!

A healthcare company in San Diego, Sharp HealthCare, has purchased thirty Apple Vision Pro headsets for medical staff testing in hospitals. Each headset costs $3499 and is used for various applications, including medical training with 3D models of organs, eye examinations using internal cameras, and remotely monitoring vital signs. Besides medical personnel, non-medical professionals like doctors, nurses, informaticians, and software developers can also use the headsets. The investment of over $100,000 aims to explore the capabilities of Vision Pro in a clinical setting, although doctors are not expected to wear the headsets continuously during patient interactions. 


SpaceX's own satellite internet

SpaceX has achieved a direct internet connection via its Starlink satellites to a smartphone for the first time. The company posted a message on X, indicating it was sent via a SpaceX Direct to Cell satellite. The goal is to offer global 5G internet and eliminate mobile coverage gaps. Currently, satellite service on mobile phones is initially rolled out in the US in collaboration with T-Mobile, focusing on SMS services. SpaceX has also announced collaborations with providers in various countries for future expansion of the service.

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