August 2024 digital insights

AI coverage of the Olympic Games

Do you watch the Olympic Games? Americans experience this sporting event a bit differently than we Europeans do. The American media uses AI reporting to cover a large portion of the Games. The most notable example comes from NBC, where the voice of sportscaster Al Michaels is mimicked by AI. Although Michaels is still active as a sportscaster, NBC has introduced a new tool that makes highlights more personalized for viewers. With this tool, you receive daily updates on the sports that interest you. 

Source: Bright.nl

Humming a song to identify it? Use TikTok

Does this sound familiar? You know the lyrics and melody of a song, but you can't remember its name. You could type the lyrics into Google, but TikTok now offers a handy new solution: Sound Search. With this feature, you can hum or sing a song on TikTok, and the app will identify it. As a bonus, you not only get the name of the song but also videos that use the song. 

Source: Bright.nl

OpenAI launches SearchGPT

Should Google be worried? OpenAI is introducing SearchGPT, a new search engine feature that reads and summarizes website information to provide comprehensive and detailed answers to questions. Launched as a prototype for 10,000 test users, SearchGPT offers quick answers with relevant sources and links. This can enhance the reliability of AI-generated information. Without advertisements, it may challenge SEA marketers if users move away from Google. SEO marketers need to ensure well-written and technically accurate content for precise AI summaries. 

Meta violates consumer rights

Regulators are investigating whether Meta has adequately informed users about account options and provided clear information. According to these regulators, Meta pressures consumers to choose between a paid account or a so-called 'free' account. There is insufficient information for consumers to make an informed decision. By choosing the free version, users give Meta permission to show them personalized ads based on their (personal) data. Meta has until September 1, 2024, to respond to a letter from the European CPC network of consumer authorities and the European Commission and take action. If Meta fails to do so, the authorities may proceed with enforcement. 

Source: marketingfacts.nl

New YouTube feature for parents 

As a parent of teenagers, you will soon have the ability to monitor which videos your teen is watching. The exact launch date of this new feature is still unclear, but it is likely to be 'later this summer.' Parents and teens will be able to link their accounts, giving parents insight into their children's activities. This includes not only the videos watched but also the comments they leave and receive under videos.

YouTube Kids has been available for some time, allowing parents to monitor the activities of their young children. This functionality is now being extended to the standard YouTube platform.

Source: bright.nl