Creating SEO-optimized content
in 5 steps

SEO (Search Engine Optimization) is the key to increasing your online visibility and attracting organic traffic to your website. It requires planning, research, and attention to detail. How can you approach this most effectively? Here are five steps to help you produce the best SEO text.

SEO Analytics Content
28 december 2023
Nila Ooms

Step 1: Identify your primary keyword

Before you start writing, it's crucial to determine your primary keyword. The rest of the content will be crafted around your primary keyword.

Use tools like Semrush's Keyword Magic Tool for this purpose. Enter a specific word or phrase in the search bar and click 'search'. The tool will provide you with potential options instantly. Pay attention to the search volume while doing this.

Step 2: Create high-quality content

Never lose sight of the quality of your content solely for the sake of SEO optimization. This will immediately become apparent to the reader. To structure your content, use this pyramid. 

  • Start with the most important information: the essence of your message in just 30 words. 
  • Then, the less important information: expand your story with details, remaining concise. 
  • The conclusion includes the least important information: here, you provide additional, tangential details. 
  • Conclude with a call to action.

Step 3: Utilize the F-pattern

Research indicates that most people scan website content in accordance with the reading pattern known as the F-pattern. The F-pattern illustrates that visitors initially scan your website horizontally. When scrolling becomes necessary, vertical scanning often continues. Horizontal eye movements are then much shorter, indicating that the text is no longer fully read. Ensure that you encapsulate the essence of your story in these initial scans. 

Step 4: Optimize your title and meta description 

The title and meta description are among the first things potential visitors see in search results. Ensure they are inviting and descriptive. Including your primary keyword in the title and meta description can help increase relevance. 

Step 5: Consider technical SEO

Also, consider technical aspects, such as optimizing images with descriptive ALT tags, ensuring fast loading times, and adopting a mobile-friendly design. 

Measure your results

With an SEO analysis, you uncover ways to improve a website's position in search engine results. The ultimate goal is always to enhance organic (non-paid) traffic to your website. 


Creating an SEO-optimized text requires planning, research, and attention to detail. Never lose sight of the quality of your content solely for the sake of SEO optimization. A good balance between readability, relevance, and technical optimization will ultimately result in a text that both search engines and your readers will find valuable. So, let's get started!

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