Besides SEO, also AEO: Why this is important in 2024

Alongside the well-known SEO, there is increasing emphasis on another important factor: Answer Engine Optimization (AEO). In 2024, AEO is regarded as a crucial element in the online world. In this article, we share why AEO is as important as SEO and how these two strategies complement each other. 

SEO Content
January 26, 2024
Laura Wientjes

What is AEO?

Answer Engine Optimization (AEO) focuses on optimizing content to perform better in search queries that require a direct answer. It's the online question-answer game. Instead of just aiming for a high position in search results, AEO revolves around understanding the intent behind a search query and providing relevant and informative answers. This allows websites not only to generate traffic but also to engage in valuable interactions with users. 

AEO versus SEO

While SEO focuses on optimizing websites to meet search algorithm requirements, AEO goes further by focusing on understanding and answering user queries. SEO revolves around keywords, backlinks, and technical optimization, whereas AEO emphasizes understandable and direct answers to questions. 

Answer your question? Hello Google!

When you have a question these days, you grab your mobile and Google it. You want a quick answer to your query. If your website can provide the correct answer, your visibility improves significantly. This means more website traffic and a better user experience.

Now, you might be thinking, "Doesn't someone just want the answer and then move on?" Yes, many do. However, others do click through to your website. Additionally, providing the right answer establishes your authority. Your answers are also more likely to appear in voice search results and rank higher in the Search Engine Results Pages (SERP) on mobile devices.

The image below illustrates AEO. In this case, Maxlead provided the correct answer to the question 'What is SERP?' according to Google.

Why is AEO important in 2024?

  • Increasing use of voice search
  • Changing search behavior
  • Enhanced user experience
  • Growing competition

  1. Increasing use of voice search
    With the growth of voice-controlled devices and virtual assistants, voice search is becoming increasingly popular. Users ask complete questions in their language, and AEO is crucial to be visible in this context. 

  2. Changing search behavior
    Users nowadays seek quick and direct answers. AEO addresses this trend by optimizing content for queries that start with "who," "what," "where," "when," "why," and "how." 

  3. Enhanced user experience
    AEO contributes to an improved user experience by providing relevant answers without users having to browse through multiple pages. This can enhance website retention and engagement. 

  4. Growing competition
    As more businesses become aware of AEO, it becomes crucial to differentiate oneself in search results by not only providing relevant but also quick and accurate answers to user queries.


In 2024, it is clear that AEO is no longer an optional strategy but a necessary component of a comprehensive online marketing strategy. While SEO continues to ensure a strong online presence, AEO adds a new dimension by focusing on direct interaction and valuable answers for the user. Combining these two approaches will ensure that your organization is not only found by search engines but also adds value to the user experience. So, have you embraced AEO already or are you planning to implement it? 

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