Are you on the verge of launching a new online environment? Or is it included in the annual plans for this year or next? We're here to help you get started. Creating an effective website involves many choices, such as:
How can we create a platform that keep members engaged and encourage active participation?
How can we make the site accessible, user-friendly, and clear for different members?
How do we develop a website that clearly conveys your organization's mission and values, while simultaneously building strong connections with existing members and encouraging the recruitment of new ones?
Members expect a valuable interactive online experience that connects them to the organization and each other. A well-designed website tailored to their needs with personalized content and interactive features-strengthens relationships and enhances engagement.
The Sector Institute for Transport and Logistics (STL) is the go-to place for all questions, inspiration, and advice in the transport and logistics industry. Together with STL, we critically examined the current positioning and online landscape in which they operate. The challenge was clear: digitalization demands a renewed approach to effectively reach target audiences.
The result?
In collaboration with STL, we developed a platform that directs job seekers, employers, employees, and students to the right information instantly. A platform where language, interaction, and accessibility are perfectly aligned with the audience.
Some examples:
With a clear thematic structure, we help visitors quickly find relevant answers within the extensive offerings.
Through videos, personal experiences, and quizzes, we promote working in the transport sector.
We guide employers and employees to themes such as career opportunities, training, salary, safety, and absenteeism.
Need personalized advice? Every customer journey on the website leads to the option of contacting an expert. This way, STL’s online and offline services come together seamlessly.
STL now serves its audience even better with a flexible and scalable platform, keeping the visitor’s question at the forefront—today and into the future.
